PDF press kit or website: which option should you choose to get gigs?
Are you torn between:
- a PDF press kit
- an online press kit
👉 The answer is simple: the two are not in the same league.
And one of them is clearly outdated.
The problem with PDF press kits
PDFs used to be the standard.
Today, they come with several problems:
- hard to update
- bulky to send
- not very readable on mobile
- no interaction
👉 Result: not very effective for booking
Why online press kits have become the standard
A web press kit allows:
- instant access
- smooth reading
- real-time updates
- easy sharing
👉 This is what promoters expect today
Clear comparison
PDF press kit
- static
- hard to maintain
- not very engaging
Website press kit
- dynamic
- accessible
- optimized to convince
Concrete example
Here is a modern press kit:
https://www.bandcopilot.com/demo/ashen-vow-demo
👉 Notice:
- simple navigation
- accessible information
- structured content
Putting it into practice: making the right choice
If you're just starting out:
👉 avoid the PDF
If you want to get booked:
👉 switch to an online press kit
Mistakes to avoid
- sending only a PDF
- multiplying links (YouTube, Drive…)
- not centralizing your information
Learn more
👉 Read:
Create a professional press kit
👉 Also:
Get found by promoters