Brand & communication
Build a pro press kit in hours
Structure, must-have assets, and tips to make your project shine for industry contacts.
5 min read
Last updated: January 15, 2025
Create a Pro Presskit in a Few Hours
Your presskit must instantly answer the questions promoters actually ask:
Who are you? What do you sound like? What does it look like on stage? Where do I book you?
This guide helps you structure your page, choose the right assets, and tell the story of your project in a way that makes people want to click “Book”.
🧱 1. Recommended Structure
A clear pitch within the first seconds
In two or three sentences, explain:
– Your style and creative identity
– Your live energy
– What makes you different
– The types of events you’re best suited for
💡 On BandCopilot
Your presskit already comes with a built-in structure designed for promoters.
You fill in your project description, and the premium layout adapts automatically across all devices.
A short but impactful bio
Tell the story of the project: your origins, influences, achievements.
Avoid long blocks of text — promoters scan fast and want to understand what makes you unique at a glance.
💡 On BandCopilot
You can provide both a long bio and a short bio:
– The short bio appears in search cards and quick previews
– The long bio is displayed in the dedicated section of the presskit
This covers both discovery and in-depth reading in one go.
Highlight your key strengths
A few ideas to include:
– Number of gigs / tours / festivals
– Notable support slots
– Live sessions or content with strong performance
– Technical or creative specifics (autonomous setup, hybrid show, duo format, etc.)
💡 On BandCopilot
The “Highlights & Key Facts” section lets you list these points cleanly without worrying about formatting.
🎨 2. Essential Assets
Photos: your visual identity
Select 4 to 6 HD photos that give a real idea of who you are:
– 2 live shots (energy, crowd, emotion)
– 2 portrait or studio shots
– 1 wide horizontal picture (ideal for banners or headers)
💡 On BandCopilot
Upload your photos once — the system automatically optimizes, resizes, and displays them professionally on mobile and desktop.
A representative live video
Promoters want to know what the project looks like on stage, not in a studio.
Pick a live video that reflects your current level and setup.
💡 On BandCopilot
Paste your YouTube link and the embed is generated instantly with a clean layout.
Short audio snippets
Choose 2 to 3 excerpts of 30 to 45 seconds.
Don’t use long intros or fades — the listener should hear your “signature” quickly.
💡 On BandCopilot
The built-in audio player lets promoters listen without leaving your presskit.
A vector logo
Ideal format: .svg
It stays sharp on all screen sizes and across all layouts.
💡 On BandCopilot
Upload your SVG and it automatically appears in the header, on social previews, and in project references.
📦 3. Organize Assets to Make a Strong Impression
Keep everything logically arranged
Most traditional presskits are messy: mixed PDFs, scattered links, random photo folders…
💡 On BandCopilot
Your presskit becomes a clean mini-website:
– Photos grouped and displayed elegantly
– Video featured in the right position
– Audio in a clear listening section
– Social links always visible
– Contacts easy to find
It’s designed for busy promoters checking dozens of projects per day.
🚀 4. Clear Calls to Action
Your presskit must end with obvious next steps:
– A “Book a date” button
– Direct booking email
– Technical rider if needed
💡 On BandCopilot
Built-in CTAs (“Contact the band”, “Propose a date”) are available and can be toggled on/off depending on your needs.
🔥 In Short
A great presskit doesn’t need 20 pages.
It needs clarity, strong assets, and a story that makes the promoter want to listen.
✨ With BandCopilot, your presskit becomes a professional mini-website optimized to convert — in just a few minutes.
Ready to launch your press kit?
Band Copilot guides you through a pro mini-site, gig manager, and assets library in minutes.
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