The 10 press kit mistakes that drive programmers away
You have a press kit… but no one is getting back to you?
In most cases, the problem isn’t your music.
👉 It’s your press kit.
Here are the most common mistakes (and how to avoid them).
Why a bad press kit makes you lose gigs
A programmer:
- receives dozens of projects
- spends a few seconds on each profile
👉 If your press kit isn’t clear right away → you’re out
The 10 most common mistakes
1. No live video
That’s a deal-breaker.
👉 No live proof = no booking
Read more:
Prepare a live video for programmers
2. A bio that’s too long
No one reads a wall of text.
👉 Get straight to the point
Read more:
Write an impactful project bio
3. Too much information
A press kit ≠ a full dossier.
👉 You need to simplify
4. No structure
If your project isn’t understood quickly:
👉 it’s over
5. Amateur photos
Rehearsal photos = immediate loss of credibility
Read more:
Promotional photos for a band
6. No visible contact info
Incredible… but common.
👉 If they can’t contact you → no gig
7. An unreadable PDF
- too heavy
- poorly structured
- hard to view on mobile
8. Scattered links
YouTube, Drive, Instagram…
👉 Bad experience
9. No clear identity
It’s not clear:
- your style
- your world
Read more:
Build your visual identity
10. Not live-oriented
A press kit is made to get gigs.
👉 Not to tell your life story
Put it into practice: fix your press kit
Ask yourself these questions:
- Can people understand my project in 10 seconds?
- Can they see me perform right away?
- Is everything clear and easy to access?
Example of a well-structured press kit
https://www.bandcopilot.com/demo/midnight-echoes
👉 Everything is:
- clear
- visible
- booking-oriented
Go further
👉 Full guide:
Create a professional press kit
👉 Also:
The 10 mistakes that cost you gigs