What to Include in an Artist Press Kit (Complete Checklist)
You want to create a press kit… but you don’t know what to put in it?
Good news: a strong press kit comes down to a few key elements.
The problem is that many artists include too much… or not the right things.
Here’s the clear checklist.
Why your press kit needs to be structured
A booker:
- receives dozens of requests
- spends a few seconds on each project
👉 Your press kit needs to get straight to the point.
The complete checklist for an effective press kit
🎥 1. A live video
Essential.
This is what makes it possible to decide whether you can play or not.
👉 Read more:
Preparing a live video for bookers
🧠 2. A short bio
Not a novel.
3 to 5 lines is enough:
- style
- world
- positioning
👉 Read more:
Writing an impactful project bio
📸 3. Professional photos
Minimum:
- 2 to 5 photos
- good quality
- consistent with your universe
👉 Read more:
Building your visual identity
🎵 4. Tracks or excerpts
- 1 to 3 tracks
- clean quality
- easy to access
📅 5. Your live info
- setup (solo / band)
- set length
- style
- any references
📩 6. Clear contact details
Email or form.
👉 No contact = no gig
What you can add (optional but useful)
- past dates
- reviews / feedback
- technical riders
- social links
Putting it into practice: structuring your press kit
A good order:
- video
- bio
- photos
- music
- live info
- contact
👉 Concrete example:
https://www.bandcopilot.com/demo/midnight-echoes
The most common mistakes
- including too much information
- hiding the important elements
- making an unreadable PDF
- forgetting the live video
Go further: create a pro press kit
👉 Complete guide:
Create a professional press kit